COPY | SALES TOOLS

COPYWRITING

Translating corporate positioning and engineering thoughts into language that carries precise messaging is an all time favorite pastime for Site 17 Marketing. The words you choose, the messages you convey, and the pieces you produce all define the company and the products to your external audience – customers, stakeholders, analysts, and the media.

Based on over 17 years of creating effective marketing pieces, Site 17 Marketing understands how to easily communicate the key messages and focuses the collateral around the problem, solution, and competitive differentiators important to your customers.
 

• Brochures | Datasheets
• Customer Case Studies
• Articles
• Promotional Material

• Presentations
• White Papers
• Press Releases
• Advertisements

COMPETITIVE ANALYSIS

Technology is a cut throat industry. The playing field changes on a daily basis and the most subtle clues can have a profound effect on your future strategy. Understanding and tracking your competition is key to high-tech success.

To help companies remain ahead of the competitive curve, Site 17 Marketing offers The Competitive Front (sm). This service provides companies with competitive analysis through a variety of methods including:

• Competitive deep dives
  
• Competitive comparison charts
• Daily/Weekly/Monthly competitive tracking

SALES TOOLS

A salesperson’s job is to identify the customer, provide product information, and close the deal. In order to do this successfully, they often look to Marketing to provide a strong set of tools for presentations, product information, product comparisons, proposal requests, and quote information.

Site 17 has over 12 years of real world experience working highly-competitive high-dollar hardware and software deals with sales teams throughout the United States, Canada, and Europe. This one-on-one experience with hundreds of sales professionals from managers and directors to vice presidents and senior vice presidents has provided us with a unique inside perspective on sales tools that work. Sharing this experience with you and helping you to gain this competitive edge is something we thrive on.

Site 17 Sales Tools include:

• Presentation Templates
• Product Information
• Product Comparisons
• Competitive Comparisons
• Product FAQs
• Pricing Calculator