STRATEGIC

POSITIONING

At the heart of every company and product is the positioning. It defines the place that you would like to occupy in the marketplace -- who you are, who you target, what need you fulfill, your direct and indirect competitors, and your unique differentiators -- and becomes the foundation for your pricing strategy, your marketing strategy, and the corporate branding. Positioning is the cornerstone to almost every plan in an organization and without it, a company is left unfocused and undifferentiated in the marketplace.

Understanding how critical this is, we start every project by reviewing the current corporate positioning and making recommendations on improvements (if requested), or creating new positioning if none currently exists. The choice is yours. 17 years of experience has proven that positioning is the roadmap for success and we’d like to share that experience and success with you.

BRANDING

A brand is how customers perceive you and your products. It is the space that you occupy in the mind of the consumer. Creating that space is called branding. It is the visual aspect of your positioning and is equally as important.

Branding is not just a logo. It is every color choice, every font type, every image, every word and every message conveyed to your direct and indirect audience. It is the consistent visual messages on your website, in your collateral, and in every piece of company and product information that will ultimately define how you are perceived. At Site 17 Marketing, we believe positioning and branding go hand in hand, and are more than experienced to be your guide on this creative journey.

MARKETING STRATEGY

A marketing strategy defines how you plan to take your product to market. Marketing strategies can encompass both short and long-term goals, corporate and product objectives, and the 4Ps of marketing (product, place, price, and promotion). In other words, what, where, to whom, and for how much are you going to sell your products or services. And, how is your audience going to find out about them?

Sample elements of the strategy include:

• Press & Media Coverage
• Advertising
• Promotions
• Customer Outreach / Events
• New Marketing Materials
• New Sales Tools
• Sales Training
• and so on...

At Site 17, developing a good strategy is our passion. With 17 years under our belt and countless successes, we are well prepared to help you design a strategy to meet your objectives and to give you the competitive edge needed to win market share.