17 Years Experience  |  SITE 17
SERVICES
       

START-UP PACKAGE
new technology

  
 

With over 50 product launches under our belts, we understand what it takes to launch a new product and a new company into the marketplace. With that, Site 17 Marketing offers new technology a marketing start-up package to help them create effective positioning, understand their competition and their competitive differentiators, and build two of their most essential sales tools – the company website and a datasheet.

 

  

 

POSITIONING
Site 17 works with you to create your basic positioning or review what you currently have. We will help you to crystallize your target audience, competitive differentiators, and key messages needed to capture the attention of your marketplace.

  
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COMPETITIVE ANALYSIS
Understanding and tracking your competition is key to high-tech success. Looking at your top competitors, we will provide you with a basic SWOT analysis to identify your strengths, weaknesses, opportunities, and threats. This analysis also provides a starting point for future product strategy, competitive charts, and key “talking point” for the sales team. 		 
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WEBSITE
Based on the positioning and any branding elements you currently have, Site 17 Marketing will work with you to create a website from design to content aimed at capturing customer attention. In developing content and design, Site 17 utilizes basic search engine optimization techiniques to optimize your ranking within today’s popular search engines.

  
 

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DATASHEET
The final element of the start-up package is a company or product datasheet. Believing in consistency, the datasheet will have the same look-n-feel as the website while encompassing key product points and competitive differentiators.

 

  
Positioning. Branding. Design. | for the competitive edge © 2008 Site 17 Marketing, LLC. All Rights Reserved.